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From brand managers to people who want to learn about brand marketing and management—B is for everyone who plans to start a business or has interest in brands.
- B’s keywords are brand, balance, and perspective. It receives no advertising profits or financial support from the brands it introduces.
- B dedicates each issue to the story of one specific brand from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.
A Family business that has been continued by its third generation, CANADA GOOSE has originally started as metro sportswear ltd in 1957 and grown to one of the leading down parka brand in the world. Under the simple cause of freeing humans from coldness, the down parka company adheres to its policy of ensuring that all products are manufactured in CANADA with Canadian-sourced materials.